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Non League Day done properly
403 at Kingstonian today, possibly 50-100 up on their average - our following was minimal as ever unfortunately.
Dulwich attendance? 2,865. Nearly three thousand. Against Hampton, who don't have a huge away following.
The reason? The "pay what you like" gimmick, proper advertising, including plugs in the national press, on the main forums of Crystal Palace, Millwall, Spurs and Chelsea. Now THAT is making an impact. Fair play Dulwich Hamlet.
I hope we are all taking notes for when we move to SJP, no reason we can't get into four figures for "special" games like Non League Day, big Cup ties, and hopefully a glamour friendly or two to begin our stay there.
Pleased to see that Rob has got a lot of the youth team lads going to the FA Cup game next week, cynics will be delighted that I'm unable to attend, so no one will get offended!
Re: Non League Day done properly
In the past, when we have hosted Non League Days at home, a big effort has gone into promoting our admission offers with pro-clubs. This has involved publicising our games with local Pro-club supporters trusts, plaguing professional clubs' forums and even targeting London based supporters groups for the likes of Newcastle (when we had Paul Robinson playing ever so briefly for us) to try and bring in as many people as possible. All of this was done by a single individual.
Certainly, Dulwich have to be congratulated for their efforts yesterday, nearly 3000 is a heck of a gate for a game that would usually get 3-400. Seeing the success of 'pay what you want', I imagine next season many clubs will copy that template. If we are fortunate enough to be at home for it, then now is the time to get thinking about different ways to get as many people through the gate at SJP, or Earlsmead, as humanly possible.
If anyone reading this has any ideas, please let any member of the Trust board know.
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